Key Idea:
Focus groups provide important insights from employees who suggest what they believe should be implemented, planned, changed, or processed.
Reflection:
When serving as the secondary researcher in the focus group interviews, I learned how helpful it was that the employees had their peers to bounce ideas off of. When an employee brought up a problem, they would each discuss what they thought should occur in order to best resolve it. They would keep providing more detail, which ultimately provided us with ample amounts of information to analyze. We were particularly lucky, since the groups we got to interview were already quite talkative. They would even call out other employees if they thought they were being too quiet. We even got to see employees discuss how problems affect them differently based on their role and level in their organization. Ultimately, I think this process helped us learn more information about the organization as well as help the employees open up more to each other.
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